2026の研究業績
2026年の研究業績
- Mizukoshi, Kosuke, and Hidaka, Yuichiro. Value Co-Creation and Co-Destruction in a Reciprocal Gift-Based Donation Service Ecosystem, Journal of Nonprofit & Public Sector Marketing.
- Mizukoshi, Kosuke. Brand addiction to idols and debt avoidance: exploring the mediating role of self-esteem, Journal of Product & Brand Management, 1–14.
- Mizukoshi, Kosuke, and Kennedy, Ann-Marie. Paradigm Shift as a Leverage Point for Social Transformation: Japanese Market Introduction of Liquid Infant Formula, Quarterly Journal of Marketing 46(2), 108-116.
- Hara, Takuya, and Mizukoshi, Kosuke. The Effects of Altruistic and Egoistic Values on Organic Food Purchase: A Conceptual Replication of Yadav (2016) With a Two-Step Survey, Quarterly Journal of Marketing, 46(1), 85-87.
- 日高優一郎・大平修司・スタニスロスキースミレ・水越康介. 地域ブランドを活用した“消滅可能性自治体”の活性化 ― 岩手県西和賀町「ユキノチカラ」 ―, マーケティング・ジャーナル, 46(1), 88-96.
